While most people are out seeking doorbusters at the big box stores, small businesses are also getting ready for the big holiday shopping season.
Mom and pop places said it takes some creativity to compete with the malls, but they've learned how to do it.
"You don't have to beat the crowds here. You just come in and shop," said Janice Briguglio, of Ciao Bella in Madison.
She said she was stocking her store for the holidays. Ready for the potential crowds this weekend, Ciao Bella sells women's clothing, designs and items shoppers say they can't find at the mall.
"Every time you come in, there's always something different here," said Lisa Debiase. "The prices are great, and it's local."
Ciao Bella is part of Madison's Love It Local Campaign. Red signs are in nearly every window and doorway along Boston Post Road - Madison's main shopping district.
The owner of Jolie Boutique helped launch the movement, banding the stores together to bring in business.
"If people have the perception that they actually have to spend more to buy locally, that's not necessarily true. Consumers nowadays are really watching their dollars, and they're trying to buy the best value. If they can buy something American made locally then it's a win-win for everybody."
While many are planning sales for Small Business Saturday, 30 percent at Ciao Bella for example - store owners say shopping local doesn't have to mean more money.
"You know, people have a perception that oh, boutique's are all expensive and I have things in my store for $8," said Briguglio. "It's not all about being expensive. I think it's the customer service and the personal feel that you get when you come and shop in a boutique."
And no matter the price, that personal feel is what keeps the loyal customers coming back.
"If something should go wrong, I can go back to them," said customer Mari Adler. "There's a personal piece to that you're not going to get in those other stores."
Bridgeport Mayor Bill Finch said he was urging city residents to support local, small businesses during the holiday shopping season and signed a proclamation designating Nov. 24 as "Small Business Saturday" in Bridgeport.
Finch said small businesses are the backbone of the country and the glue that holds communities together. He says spending holiday shopping dollars on small businesses will boost the local economy.
In addition to Bridgeport, the Greater Norwich Area of Commerce launched a campaign in an attempt to keep some of that holiday shopping money flowing into the local economy.
The Norwich Bulletin reported Thursday that the city launched the weeklong program aimed at luring customers to one of more than a dozen local merchants from Lisbon to Montville and is even offering prizes for local shoppers.
According to the Norwich Bulletin, every participating business will hand out verification cards to people who bought goods locally through Nov. 30. The more cards that are received, the more entries a person will get for a Dec. 8 raffle, where that person may be eligible for a $1,000 prize.
Sunday, May 19 2013 4:55 PM EDT2013-05-19 20:55:57 GMT
Police in West Haven are actively searching for a 10-year-old child. According to West Haven Police Sgt. Tammaro, Jacob Clark left his home on Park Street around noon Sunday. Police K-9's and additionalMore >
Police in West Haven locate missing 10-year-old child.More >
It's all about the odds, and one lone ticket in Florida has beaten them all by matching each of the numbers drawn for the highest Powerball jackpot in history at an estimated $590.5 million, lottery officials...More >
Some lucky person walked into a Publix supermarket in suburban Florida over the past few days and bought a ticket now worth an estimated $590.5 million - the highest Powerball jackpot in history.More >
Friday, May 17 2013 7:16 PM EDT2013-05-17 23:16:53 GMT
One person has died in a crash near Harrisonville, MO, Thursday evening. The crash happened on Missouri Highway 7 and Walker Road. It involved a car and a tractor-trailer. Harrisonville is in Cass County.More >
Savannah Nash celebrated her 16th birthday last week. She died Thursday when her car slammed into a semi while she was texting during her first time driving by herself.More >
By H. Gilbert Welch, Special to CNN updated 8:12 AM EDT, Fri May 17, 2013Editor's note: H. Gilbert Welch is a professor of medicine at the Dartmouth Institute for Health Policy and Clinical PracticeMore >
I first saw the headline early Tuesday on Real Clear Politics, a political news site where I generally start my morning. It's not where I expect to see a story on breast cancer.
Sunday, May 19 2013 6:24 PM EDT2013-05-19 22:24:08 GMT
A train derailment was reported near the Bridgeport and Fairfield city lines Friday night. Few details have been released on the derailment, but the incident was reported around 6:30 p.m. in the area ofMore >
Dozens of passengers and employees were among those injured when two Metro-North trains collided near a station in Fairfield Friday night.More >
Sunday, May 19 2013 8:30 PM EDT2013-05-20 00:30:23 GMT
Happy Saturday, Rain is on its way – as expected – but it will not hamper the entire weekend. Early this morning, there will be low clouds, fog and drizzle in many parts of Connecticut. This will haveMore >
Inmates at jails in Indianapolis, Baltimore, St. Louis and Philadelphia face the nation's highest levels of sexual abuse at the hands of guards, according to a new federal report based on surveys of inmates at...More >
Inmates at jails in Indianapolis, Baltimore, St. Louis and Philadelphia face the nation's highest levels of sexual abuse at the hands of guards, according to a new federal report based on surveys of inmates at U.S. jails.More >
Thursday, May 16 2013 3:45 PM EDT2013-05-16 19:45:11 GMT
Police arrested a Toronto woman, who was trying to get into the charity polo match in Greenwich where Prince Harry was playing.According to police, Wen Qi, 36, was trying to enter the Conyers Farms PoloMore >
Police arrested a Toronto woman, who was trying to get into the charity polo match in Greenwich where Prince Harry was playing.More >