Bristol looks to company for branding help - WFSB 3 Connecticut

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Bristol looks to company for branding help


A marketing team from Tennessee is expected to spend four days in Bristol in advance of a campaign aimed at promoting the city to the rest of the world and draw more homeowners, businesses, and visitors to the city.

Many city officials told Eyewitness News that a lot of people have negative impressions of Bristol and said they believe there a lot of positives that are just being overlooked.

"Some nice parks and a good working community provides sports for kids," said James Shurko of Bristol.

Many officials said the city features many items including:

  • ESPN
  • Lake Compounce Amusement Park
  • Large technology park for business 
  • Two new energy efficient schools
  • Renaissance redevelopment project in the downtown
  • Extended Route 72 Connector

"It's a town sleeping, waiting to wake up," said Chad Konopka of Bristol. "Waiting for something, they're trying, just gotta push, push a little harder."

The three-person team from North Star Destination Strategies will spend time in the city with the hopes of getting a good feel of what Bristol has to offer to the world.

The four-day tour is expected to include a walking tour with individuals and groups to ensure the team gets to see the highlights of the city

The marketing team will tour Bristol in the coming weeks and interview regular people on the street for input.

The study is expected to cost $80,000, which will be paid for by the city and Bristol Chamber of Commerce.

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