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SOURCE Experian Marketing Services
Experian Marketing Services provides actionable insights for digital marketers
NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Marketers face a number of challenges in 2013 as consumer spending fluctuates with continued economic uncertainty. Experian Marketing Services will release the latest consumer retails trends, benchmarks and recommendations for marketers in its upcoming 2013 Digital Marketer Report. The report provides marketers with actionable insights to address the changing consumer landscape, and help better unite brands and customers through intelligent and meaningful interactions.
Consumers today are multidevice and multichannel shoppers, forcing digital marketers to adapt and evolve their message to reach consumers across channels and all along the winding path to purchase. The 2013 Digital Marketer Report reveals unique data and insights about the multichannel consumer. For example, Experian Marketing Services research found that 74 percent of marketers surveyed have either coordinated, or are in the process of coordinating, customer interactions among both online and offline channels.
"The way consumers gain information from brands - the means by which they get it, even the ways in which they process it - is constantly evolving given the complexity of our multichannel world and evolving consumer behavior driven by economic variables," said Bill Tancer, general manager of global research for Experian Marketing Services. "With the recent retail numbers coming out of January, retailers can anticipate consumer hesitation, making it imperative that marketers create integrated customer experiences and maximize digital marketing opportunities and return on investment."
Economic uncertainty will continue
Consumers are "always on"
Maturing mobile market
Make sure to read about these and more of the latest consumer trends in our 2013 Digital Marketer Report.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit: http://www.experian.com/marketingservices.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Experian Marketing Services Public Relations
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