Virgin America has launched a first-of-its kind service that allows people on one of its flights the ability to send drinks, a meal or snack to fellow passengers that catch their eye.
To mark its Los Angeles-to-Las Vegas route, the airline launched the service for flights nationwide.
The new feature will allow passengers to use the airline's Red on-demand food ordering system to send a cocktail to that friendly stranger in seat 4A and then follow up with a text message using the interactive seat map.
The airline already uses a seat-to-seat chat system on the Red in-flight entertainment system so passengers can send messages to other passengers.
In a video promoting the new service, Sir Richard Branson said the chances of someone disembarking the aircraft with a plus one after utilizing the service is at least 50 percent.
Or so he says.
To promote the new service, Virgin America is holding a contest and asking people to tell them how they'd press their luck at 35,000 feet by sending a goodie to a fellow passenger.
The person with the best idea is in for some pretty exciting prizes. To check out the Facebook contest, click here.