Connecticut's favorite town contest winner is Niantic - WFSB 3 Connecticut

Connecticut's favorite town contest winner is Niantic

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Breakfast held to announce fan favorite town in Connecticut. Breakfast held to announce fan favorite town in Connecticut.
NIANTIC, CT (WFSB) -

After thousands of online votes, Gov. Dannel P. Malloy announced the winner of Connecticut's fan favorite town contest Tuesday morning

And the winner is Niantic.

"It just brings everyone together," said East Lyme's First Selectman Paul Formica. "Listen, we need places where people can recreate, where we can showcase what a wonderful town we have, and who knows? Maybe people will bring their businesses there as a result."

Niantic is a quaint shoreline town, known for it's charm. The close-knit community made a video on their own to show it's pride. Some popular spots include the Black Sheep Pub, the Book Barn, and Hole in the Wall Beach.

The contest, which is sponsored by Connecticut Tourism, is part of an effort to bring more tax dollars into the state.

Connecticut's 169 towns competed against one another in a Facebook contest that asked residents to vote for their favorite town and destination. Although there are great ice cream shops and small businesses, the winning destination in Niantic was the Inn at Harbor Hill Marina.

"It kind of speaks volumes to the age of social media and its outreach to people so yeah, we're really excited about it," said Dave Labrie, who is the innkeeper at Inn at Harbor Hill Marina.

Niantic will be featured in two minute Facebook video, promoted by Connecticut Tourism.

The Facebook contest is part of the Still Revolutionary campaign, a brand for our state that's generated more than $150 million in tourism spending since it was started last year.

"It pays for itself. The revenue generated by tourism pays for itself. The hotel taxes, the sales taxes and additional visits," Malloy said when asked why the state spends money on tourism. "To not do it means we would have to suffer lower unemployment."

The governor told Eyewitness News he's asking for another $15 million for tourism in next year's budget, but the appropriations committee wants to cut that down. Malloy said tourism spending will be a key point in budget talk over the next few days.

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