LOS ANGELES (CNN) -- AEG Live's CEO said he "slapped" and "screamed" at Michael Jackson because the promoter was "nerve-racked" before the public announcement of Jackson's comeback concerts.
Randy Phillips, testifying in the Jackson wrongful death trial, recounted that it was "a miracle" that a "drunk and despondent" Jackson finally appeared at the London event.
Phillips, who began his testimony on Tuesday, faces more questioning Monday as the trial enters its seventh week.
Michael Jackson's mother and children accuse concert promoter AEG Live of liability in Jackson's drug overdose death, claiming the agency negligently hired, retained or supervised Dr. Conrad Murray, the physician who was convicted of involuntary manslaughter.
Phillips and other AEG Live executives ignored "red flags" that should have alerted them that Jackson's health was at risk as they pressured him and his doctor to stop missing rehearsals as the "This Is It" tour premiere approached in the summer of 2009, Jackson lawyers argue.
Jackson, not AEG Live, chose and controlled Murray, company lawyers argue. Although they negotiated a contract to pay Murray $150,000 a month to attend to Jackson, it was never fully executed since Jackson died before they signed, they contend.
AEG executives -- including Co-CEO Paul Gongaware, who managed Jackson's last two tours -- had no way of knowing that Jackson was abusing drugs, especially the surgical anesthetic propofol that the coroner ruled played the largest role in his death, AEG Live lawyers argue.
Promoter: Learned MJ went to rehab "just now"
Jackson made a highly publicized announcement in 1993 that he was ending his "Dangerous" tour early to enter a substance abuse rehab program because of an addiction to painkillers.
"I don't remember hearing it," Phillips testified.
"When's the first time you heard?" Jackson lawyer Brian Panish asked.
"Just now," Phillips responded.
Phillips said he didn't learned about it from a December 2008 news story focusing on Jackson's drug abuse and rehab, even though he sent it in an e-mail to Jackson's manager saying: "Have you read these stories? This reporter did a lot of research."
"I don't remember reading it," Phillips testified.
Phillips began worrying about Jackson backing out of the concert tour just a month after he signed the contract with AEG Live to promote and produce it and more than a week before the announcement.
"I was worried that we would have a mess, his career would be over," Phillips testified. "There were a lot of things I was worried about."
But instead of pulling the plug then, before millions of dollars were spent, AEG LIve chose to force Jackson ahead.
"Once we go on sale, which we have the right to do, he is locked," Gongaware wrote to Phillips.
Jackson, his children and manager Tohme Tohme boarded a private jet for the London announcement, but he was not ready when Phillips went to his hotel suite to escort him to the O2 Arena.
"MJ is locked in his room drunk and despondent. Tohme and I are trying to sober him up and get him to the press conference with his hair/makeup artist," Phillips told parent-company AEG CEO Tim Leiweke in an e-mail.
Phillips testified it was "a very tense situation" and "frankly, I created the tension in that room. Because I was so nerve-racked, OK, the time slipping away, and his career slipping away."
AEG was hosting thousands of Jackson fans and hundreds of journalists for the anticipated announcement, which would be seen live around the world.
"I screamed at him so loud the walls were shaking," Phillips wrote to Leiweke. "Tohme and I have dressed him, and they are finishing his hair, and then we are rushing to the O2. This is the scariest thing I have ever seen. He's an emotionally paralyzed mess, filled with self-loathing and doubt now that it is show time. He is scared to death. Right now I just want to get through this press conference."
Phillips e-mailed a man who was waited outside the hotel with a convoy of vehicles that he put Jackson in a cold shower and "just slapped him and screamed at him."
In court, Phillips downplayed his words as "an exaggeration."
"I slapped him on the butt," he testified, comparing it to what a football coach would do to a player.
Jackson arrived at the 02 more than two hours late to announce: "This is it. This is really it. This is the final curtain call. OK, I'll see you in July."
"Now I have to get him on the stage. Scary!" Phillips wrote in an e-mail to another promoter.
Jackson lawyers contend this fear led AEG Live executives to take control of Jackson's life as he prepared in Los Angeles to premiere the tour in London in July of 2009.
Show producers sent warnings in mid-June that Jackson's health appeared to be failing.
Associate producer Alif Sankey testified earlier in the trial that she "had a very strong feeling that Michael was dying" because of his frail health.
She called show director Kenny Ortega after one rehearsal. "I kept saying that 'Michael is dying, he's dying, he's leaving us, he needs to be put in a hospital,'" Sankey said. "'Please do something. Please, please.' I kept saying that. I asked him why no one had seen what I had seen. He said he didn't know."
After Jackson failed to show up at several rehearsals in June -- or was unable to perform sometimes when he did appear -- Gongaware sent an e-mail to Phillips that Jackson lawyers call their "smoking gun."
They argue the message shows the executives used Murray's fear of losing his lucrative job as Jackson's personal physician to pressure him to have Jackson ready for rehearsals despite his fragile health. "We want to remind (Murray) that it is AEG, not MJ, who is paying his salary. We want to remind him what is expected of him," Gongaware wrote.
Gongaware testified earlier that he did not remember writing the e-mail and Phillips testified last week that he didn't remember reading it.
However, Phillips convened what he called "an intervention" at Jackson's home with Murray, Jackson and Ortega present.
A Los Angeles police detective summarized what Phillips told investigators about that meeting: "Randy (Phillips) stated that Kenny (Ortega) got in Michael's face, at which time Dr. Murray admonished Randy, stating, 'You're not a doctor. Butt out."
Asked about it in court, Phillips said the detective's summary is wrong. "That's not what I said," Phillips testified. "I told them something completely different than this. They just conflated the people and the things."
What actually happened was Murray "got into and admonished Kenny Ortega not to be an amateur physician and analyze Michael," Phillips said.
Phillips sent an e-mail after the meeting saying he had confidence in Murray, "who I am gaining immense respect for as I get to deal with him more."
"This doctor is extremely successful (we check everyone out) and does not need this gig, so he (is) totally unbiased and ethical," Phillips' e-mail said.
He conceded in court that no background check of Murray was conducted by AEG Live. Jackson lawyers argue that had it been done, they would have discovered Murray was in deep debt and dependent on the lucrative job.
Murray said he was infusing propofol into Jackson every night to treat his insomnia so Jackson would be rested for rehearsals.
Phillips contradicted Gongaware's earlier testimony that Jackson was under no contractual obligation to attend rehearsals. Phillips refused to advance money to help Jackson pay his staff days before his death because he believed the singer was "in an anticipatory breach" of his contract because he had missed rehearsals, he testified.
Phillips acknowledged that he and his lawyer met with Jackson's former manager Tohme Tohme -- another key witness in the trial -- last month. The meeting happened in the Polo Lounge at the Beverly Hills Hotel on May 4, at the end of the first week of testimony.
"I don't remember if it was the testimony in this case or what the lunch was about, but Marvin Putnam (AEG's lead lawyer in the trial) was at the lunch with me," Phillips said when asked about it by Panish.
He couldn't remember "100%" but they may have discussed Tohme's legal battle to get paid by Jackson's estate, he said.
"I don't remember what I ate that day," Phillips said.
"I didn't ask you what you ate," Panish replied. "I asked you what you talked about."
Judge: Beware being evasive
Panish's feisty exchanges with Phillips -- a successful music industry executive who dropped out of law school -- has forced Los Angeles County Judge Yvette Palazuelos to intervene.
"I can't jail somebody for not answering a question," Palazuelos said when Panish complained Phillips was being evasive. "There's only so much I can do."
She warned Phillips that jurors would see it for themselves.
"You give an answer, and you're not answering the question, the jury is going to get the impression that you're being evasive."
"I realize that," Phillips said.