It's a tough life being a cat. Lounging around all day, treating your humans with disdain as they serve meals to you. But what if... what if you could live the exciting life of a dog? Chasing cars, fetching sticks, diving into the lake - now that's what I'm talking about.
"Be more dog." That's the slogan that O2, the leading provider of mobile phones in the United Kingdom, is asking in a new advertising campaign, urging its customers to see life like a dog - as one big adventure.
In the video, which taps into the internet's love of cats, the voice of a tabby tells how he used to be just a cat, living every day the same, not really caring about anything. Then, he has a revelation to be more like a dog - enjoy life and "carpe diem" (grab the frisbee).
So get out there, world. Go embrace your inner pooch and fetch some sticks!
On a mobile device? Copy this link into your browser to watch the video: http://bit.ly/15u9syM
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