ESPN teaming with Special Olympics - WFSB 3 Connecticut

ESPN teaming with Special Olympics

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BRISTOL, CT (AP) -

ESPN and the Walt Disney Co. are announcing a partnership with Special Olympics to help promote unified sports in the United States and internationally.

The Bristol-based sports entertainment giant is holding a celebration to announce the collaboration Friday.

Unified sports involve the participation of both athletes with and without intellectual disabilities on the same team.

The goal of the collaboration is to get more than 1 million people to sign up and participate in unified sports, through either playing or coaching, by 2015.

ESPN says it will help develop and strengthen the Special Olympics Unified Sports brand through sponsorships, marketing assistance, advertising, and public service announcements across all of the ESPN platforms.

Celebrities, including Olympic gold medalist figure skater Michelle Kwan will be on hand for Friday's celebration.

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