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SOURCE Certain Inc.
Integration leverages rich event data across all marketing channels, delivering greater insight into buyer behavior and enhancing the role of events within the lead process
SAN FRANCISCO, Sept. 17, 2013 /PRNewswire/ -- Certain Inc., the leader in event management software, and Marketo (NASDAQ: MKTO), the leading cloud-based marketing software platform, today announced a strategic partnership that allows marketers to integrate events into the revenue cycle. This integration between the Certain and Marketo platforms enables marketers to leverage existing marketing data across all marketing channels and enhance that data with the rich attendee profiles gathered during events; better understand and target buyers; and measurably contribute to driving revenue.
Certain will become a strategic partner within Marketo's LaunchPoint ecosystem that provides complementary marketing solutions. As part of the partnership, Certain will bring to marketers an enterprise-class event management solution that fully leverages the marketing automation platform to deliver more valuable business relationships.
"Our partnership and integration with Marketo enables marketers to leverage and measure events in the same way as other marketing channels," said Peter Micciche, CEO at Certain. "Truly personalized event experiences come to life through our integrated platforms, which deliver events that are more productive for attendees and immensely more valuable for the marketers that host them."
The Marketo/Certain integration allows marketers to better understand who is attending their events, exactly where they are in the sales cycle and what needs to happen before, during and post-event to accelerate attendees' movement through the cycle. The data provides insights into attendees' various event engagements and powers personalization, enabling marketers to tailor the event experience for every attendee, from the emails they receive before the event and what they see on their online event agenda to the meetings they're invited to schedule and/or attend.
"Events represent one of marketing automation's last frontiers and an enormous untapped opportunity for marketers with the right tools," said Robin Bordoli, Vice President of Partner Ecosystems for Marketo. "We're pleased to have Certain as a strategic partner and look forward to a successful collaboration."
Marketers are invited to learn more about Certain and its strategic partnership with Marketo. Certain will present Thursday, Sept. 19th at Marketo's Virtual Event--The New Rules of Marketing.
More than 4,000 attendees are expected to join the online event to discover the latest ways to engage customers via online and offline events, social media and content marketing, as well as how to measure the impact of those engagements effectively. Attending the event is free. Learn more and register online here. For more information on how marketers are benefiting from the Certain and Marketo partnership please reserve your e-book, "The Power of Integrated Marketing, How to Create Events that Deliver Measurable ROI", today.
About Certain: Powering Connections, Accelerating Business
Certain provides a complete enterprise event management platform that powers personalized event experiences and enables meaningful connections to accelerate business. Used by the largest corporations, meeting management companies and event producers worldwide, the Certain platform enables attendee management, event branding, social and mobile participation, and 1-to-1 meetings
that engage audiences and maximize event value for all participants. With Certain's proven SaaS-based technology, cross-functional event teams collaborate, streamline processes, and reduce costs to execute flawless events with operational excellence. To maximize the business impact, the Certain platform integrates easily with marketing automation and enterprise systems to deliver rich customer insights as well as event intelligence.
Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. For more information please visit www.certain.com.
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
CRT/tanaka for Certain
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