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SOURCE Jennifer Adams Worldwide, Inc.
AALMG Brokers Deal that Allows Award-Winning Adams to Connect with DIY-ers and Expand Her Home Furnishings Brand
PHOENIX, Sept. 17, 2013 /PRNewswire/ -- Jennifer Adams Worldwide, Inc., a respected name in home furnishings, expands their reach through an exclusive licensing partnership with Covington Fabric and Design. Adams, an award winning interior designer and TV personality, will create five full seasonal upholstery, drapery, and multi-purpose collections. From solids and stripes to mini patterns and bold prints, each design echoes the Jennifer Adams signature sophisticated and luxurious aesthetic. A passionate DIY fan, Adams is thrilled that finally anyone at home can have access to quality fabrics at affordable prices. The deal was brokered by Jennifer Adams' licensing agency, All American Licensing & Management Group (AALMG).
States Jennifer, "Fabrics really are the key to making the home come to life. It is where the real personality of the family shows through! I am so excited to finally be able to release my collection of fabrics with Covington. Designing with Covington has been such a fun process. It feels like I'm designing with family, which is the way it should be since we are creating fabrics for families and their homes!"
Greg Tarver, CEO of Covington Fabric and Design, mirrored Adams' sentiment saying, "We are thrilled with this collaboration! Jennifer's design vision accentuates ours, and we feel strongly that her media presence will benefit Convington's customers."
About Jennifer Adams Worldwide
Celebrity Award-winning Interior Designer and TV personality Jennifer Adams started her design firm in 1999. Since then, she has grown her decor empire into a worldwide brand. Driven by her passion for product design and perfecting the sleep experience, she launched Jennifer Adams Home in 2009, featuring luxury, hotel quality and fashion bedding, furniture, pet beds and accessories, and area rugs. Adams is a DIY television mainstay and the resident design expert on "The Better Show", airing in national syndication and also on the Hallmark Network. A "Dear Abby" meets Martha Stewart, Adams also finds time to give design and home advice as a recurring newspaper columnist. For more information on Jennifer Adams, please visit: www.JenniferAdamsHome.com
About Covington Fabric and Design
Covington Fabric and Design, a major converter in the fabric industry, provides beautiful, high quality decorative upholstery and multi-purpose products to residential and hospitality markets worldwide. Established in 1940 and acquired by the Kahan and Rifkin families in 2008, Covington provides product and design solutions to manufacturers, jobbers, retailers and the hospitality design trade through its Covington, Heirloom and Covington Contract brands. Covington's respected design studio is located at its headquarters in New York City. Covington also has operations in South Carolina, North Carolina and China. For more information, visit www.covingtonfabric.com
About All-American Licensing & Management Group (AALMG)
All-American Licensing & Management Group (AALMG) is a full-service branding agency specializing in licensing, endorsements and retail development. Headquartered in Los Angeles, AALMG has an impressive roster of clients ranging from top consumer brands to celebrities. Founded in 2011 by veteran licensing executives Tim Rothwell and Michael Gottsegen, both formerly of IMG, AALMG provides their clients with a global network of best-in-class relationships as well as a track record of success. Rothwell is a licensing and business veteran who has recorded the largest licensing deals, in multiple categories, in the industry. And with more than 30 years of retail experience, Gottsegen has garnered numerous awards including his induction into the In-Store Marketing Institute's "Hall of Fame." For more information on AALMG, go to www.AALMG.com.
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