Among the lures for shoppers, American Express offered its cardholders a $10 credit for a $10 purchase. Participating businesses will also be offering deals of their own.
"The day was created in response to small business owners' most pressing need, more customers, and has since grown into an annual celebration of the independent businesses that help boost our local economies," according to the National Federation of Independent Businesses, the nation's leading small business association.
Another campaign of a wider scope and a longer duration, Shift Your Shopping is luring holiday shoppers to small businesses between Nov. 1 and Dec. 31. The initiative, in its the third year, represents more than 40,000 local and independent businesses and more than 160 local business organizations in the U.S. and Canada.
Small businesses are defined as firms with fewer than 500 employees. According to the 2010 Small Business Association report, "Using this definition, one-half of the private sector is populated by small businesses and the other half by large businesses."
The Institute for Local Self-Reliance noted in information gleaned from a survey of more than 2,377 independent businesses across 50 states and the District of Columbia that independent businesses experienced an average of 6.8 percent growth in 2012. Businesses involved in "buy local" initiatives reported 8.6 percent growth.
Big-box, internet and small retailers stores could face a challenging holiday shopping season. According to CNN, Morgan Stanley analysts predict that same-store sales will grow only 1.6 percent this quarter. And retailers have six fewer days between Thanksgiving and Christmas to ply their wares.
However, another study of holiday shopping is a bit more optimistic. The National Retail Federation is projecting that $602.1 billion will be spent on holiday shopping this year, a 3.9 percent increase from last year.
The group estimated that 140 million will shop the four-day Thanksgiving weekend.
Copyright 2013 Raycom News Network. All rights reserved.
Wednesday, January 1 2014 4:57 PM EST2014-01-01 21:57:25 GMT
(RNN) - Tis the season for New Year's Resolutions. For many, the New Year is a time to invest in a new you. Maybe you want to get in shape, become a chef or speak fluent French in 2013. You could alwaysMore >
Tis the season for New Year's resolutions. For many, the new year is a time to invest in a new you.More >
Monday, December 2 2013 12:17 PM EST2013-12-02 17:17:56 GMT
(CNN) - If Black Friday crowds were just too much, or Black Friday deals just weren't enough, shoppers can rejoice in another big day on the retail calendar. There are some tips and tricks for shoppingMore >
If Black Friday crowds were just too much, or Black Friday deals just weren't enough, shoppers can rejoice in another big day on the retail calendar.
Sunday, December 1 2013 1:04 PM EST2013-12-01 18:04:31 GMT
TORONTO, Canada (CBC News/CNN) - They can be tacky, cheerful, unusual, and downright hideous, but ‘tis the season for the ugly Christmas sweater. The ugly Christmas sweater has become a trend to wear atMore >
Themed parties and vintage stories are among the things that have made ugly sweaters trendy.More >
Thursday, November 28 2013 8:57 AM EST2013-11-28 13:57:01 GMT
(RNN) – Thanksgiving is here, and we love it so much. Before you set in stone what time your family will eat, or what time you'll take your nap on Thursday, here are some of the most important game onMore >
There is nothing like the excuse, "right after this play, honey" to know that Thanksgiving is here.More >
Monday, November 19 2012 2:37 PM EST2012-11-19 19:37:19 GMT
(RNN) - Family and friends will be gathering together during the holiday season for dinners, parties, and gift exchanges and many will document the festive season. To get that perfect memento of the season,More >
The holiday gatherings are the perfect time to photograph friends and loved ones. Here are some tips to make sure your pictures make the memories last.More >