New Haven's mayor announced a new economic initiative involving city-specific debit cards.
Mayor Toni Harp said the new "New Haven - Shop, Dine, Park" program will issue gift cards that will work at participating stores, restaurants or parking locations.
Harp revealed the details about the program during a news conference Monday afternoon at the Shubert Theater on College Street.
"It supports our merchants, our restaurants. It gives people a way to get resources in our town," said Harp. "We'll be able to tell who is coming into our town, give people who have this card special offers."
She said the card itself costs $3.95 plus whatever amount the buyer adds to it.
Eventually, the city hopes to make the cards reusable.
Harp says anyone can pick one up at Info New Haven on Chapel Street.
"I think people are going to be a little cautious at first but once they see how simple and easy it is I think they're going to love it," said Teresa Goldsmith who was visiting New Haven.
The mayor said she hopes the initiative will boost commerce throughout the city.
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