GRAMMYs winners and performers don't just make money off their talent. Celebrity product endorsements can take a business to the next level.
A business that gets dissed by a celeb, however, could set them back big time. But that's where a Scottsdale company comes in.
If someone's talked badly about you or your company online JW Maxx Solutions promises to help improve your "online reputation".
Here's an example:
Rocker Courtney Love would do well to forget that Twitter even exists.
In 2011, she paid a fashion designer $430,000 to settle a libel suit that stemmed from a tweet where Love said the designer was a "drug pushing prostitute" and a "(expletive deleted) nasty lying hose bag thief."
This past Thursday, Love was on the stand in a California courtroom facing another libel suit after accusing a former attorney on Twitter of being "bought off."
"It's called Twibel but its no different from libel," says Phoenix First Amendment attorney Dan Barr.
Barr tells CBS5 courts world-wide are dealing with Twibel cases where now, because of Twitter, even the smallest person has a really powerful microphone.
"In the world of social media, everyone has become a publisher," said Barr.
That's what has led to problems like the one facing Courtney Love; not stopping to think before you tweet.
"Whether the statement she made was libelous or not, she made it to a lot of people," said Barr.
The lawyer who was allegedly libeled sued Love claiming the tweet had harmed her financially.
"She made a statement and now she'll be held accountable for it," says CEO Walter Halicki of JW Maxx Solutions.
Halicki runs a Scottsdale-based company that helps people and businesses that have less than desirable info about them posted online.
"Everybody wants to look good online and that's what we do. We specialize in helping people look good online," Halicki said.
JW Maxx Solutions represents athletes, celebrities, politicians, and Fortune 500 companies and all the way down to the mom and pop store that got a negative review on Yelp.
"There's some stuff that can follow people the rest of their life unless they do something about it," Halicki says.
The jury in Courtney Love's case came back late Friday afternoon.
They decided Love had indeed defamed her former attorney, but that she shouldn't have to pay any damages.
Copyright 2014 CBS 5 (KPHO Broadcasting Corporation). All rights reserved.
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