State launches $3.4 million tourism campaign - WFSB 3 Connecticut

State launches $3.4 million tourism campaign

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HARTFORD, CT (WFSB) -

With summer vacation planning underway, the state is hoping many folks from all over will say "let's go to Connecticut."

On Thursday, state tourism officials unveiled a $3.5 million advertising and social media campaign that will run through August and highlight destinations around the state. 

"It talks about what you can do on a long weekend, two to three days during the week…or whenever you choose to come here," said Randy Fiveash, who is the director of the CT office of tourism. 

Tourism is an $11.5 billion industry. Connecticut first launched its "Still Revolutionary" campaign back in 2012. It's also targeting ads in New York City, Western Massachusetts and Providence. 

For all sorts of getaway ideas, click here.

For the chance to enter a contest to win an overnight excursion, click here. 

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