Clarion Launches 'Clarion Builds' Marketing Program Aimed To Engage Car Enthusiasts - WFSB 3 Connecticut

Clarion Launches 'Clarion Builds' Marketing Program Aimed To Engage Car Enthusiasts

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SOURCE Clarion Corporation of America

Innovative program is Designed to Encourage Fans and Enthusiasts to Fall back in Love with the Automobile

CYPRESS, Calif., June 4, 2014 /PRNewswire/ -- Clarion Corporation of America announced today an innovative marketing program called 'Clarion Builds', intended to connect Clarion and its partners to new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style. 

Clarion Builds BMW 2002 Project. The first Clarion Build project launched in June is a complete, ground up restoration of a 1974 BMW 2002, an iconic modern classic that spawned the popular Sport GT category and fueled the sports sedan revolution. Clarion has designed each Clarion Builds project to be unique and welcomes key partners and industry leaders from across the automotive community to join the program and participate in projects that would benefit from their involvement, time, and know-how. To find out more about the program, visit Clarion Builds at www.clarionbuilds.com or follow Clarion on Facebook at www.facebook.com/clarionusa.

Clarion Builds is designed to serve as a base for Clarion and its partners to tackle unique restoration projects of iconic cars and trucks, as well as other vehicles such as motorcycles and boats in the near future. Through a mix of social and traditional media, Clarion Builds will bring to the fans and followers of the program details associated with each project in their different phases of completion.  

"It feels that our collective world culture is falling out of love with the automobile and we're more interested today in our smartphones and tablets, playing games and watching viral videos rather than enjoying what most of us enjoyed when we were growing up such as cars, driving, motorsports, and owning a piece of motoring art," says Allen H. Gharapetian, Vice President of Marketing and Product Planning for Clarion Corporation of America. "Once we remember the fun of owning, driving, and caring for our cars, trucks or anything else that can move us from here to there, chances are that we'll rediscover why they are such an important part of our culture and why we cannot simply treat them as just transportation devices."   

The first Clarion Build project launched in June is a complete, ground up restoration of a 1974 BMW 2002, an iconic modern classic that spawned the popular Sport GT category and fueled the sports sedan revolution. Popularly referred to as the O2 rather than its official 2002 designation, BMW sold over 400,000 examples worldwide from 1968 to 1976. Today, the O2 enjoys its iconic status among many car enthusiasts simply because it is not a limited edition prize, horded by wealthy collectors and locked away in air conditioned garages, instead, it is a work of art enjoyed by real car buffs and enthusiasts who love to have fun tossing it around as a driver.

With the support of its partners, Clarion will restore the BMW to its original factory state while discretely enhancing key components and capabilities to bring it up to present day standards. As expected, the O2 will be equipped with the latest in mobile entertainment and connectivity technologies while keeping everything as close to their original theme as possible.

Clarion has designed each Clarion Builds project to be unique and welcomes key partners and industry leaders from across the automotive community to join the program and participate in projects that would benefit from their involvement, time, and know-how. To find out more about the program, visit Clarion Builds at www.clarionbuilds.com or follow Clarion on Facebook at www.facebook.com/clarionusa.  

About Clarion

Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged  in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.

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