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SOURCE Marketo Inc.
TOKYO, June 9, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced the appointment of Yasutaka Fukuda as president of Marketo KK. Marketo KK is focused on enabling corporations throughout Japan and North Asia to more easily advance their digital marketing strategies by using technology to engage customers and form deep, long-lasting relationships.
Fukuda, in his previous position, served as senior vice president of Salesforce.com Co., Ltd. Fukuda will be based in Tokyo and oversee all aspects of Marketo KK's day-to-day operations.
"We are thrilled to welcome Mr. Fukuda to our company as he brings a spectacular track record and deep understanding of how to build a successful software company in Japan," said Phil Fernandez, president and CEO at Marketo. "Marketo's success in the Japanese market is essential to the global growth of the company. Under Mr. Fukuda's leadership, Marketo KK will deliver the most innovative digital marketing software into the Japanese market for the first time and make it easier for companies of all sizes to build relationships with their customers using digital and social channels."
Fukuda joined the U.S. headquarters of Salesforce.com in 2004 and after leading Japanese market operations, assumed a position at the company's Japanese subsidiary in 2005. Prior to Salesforce.com, Fukuda spent eight years with Oracle beginning in 1996, working at Oracle Corporation Japan, and the company's U.S. headquarters.
"I believe that 2014 will be known as the year marketing software takes off," said Fukuda. "Marketo's solutions stand out because of their track record, features, and more than anything, usability. I am excited to bring this level of innovation to customers of all sizes and partner with them to help create compelling digital marketing strategies."
Fukuda is a graduate of Waseda University in Japan and completed the General Management Program at Harvard Business School.
First announced in March, Marketo KK is a joint venture between Marketo, as the majority shareholder, Dentsu eMarketing One Inc., and SunBridge Corporation.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo's® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
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