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New free online app encourages players of all abilities to get out & play in the sporting spirit of the LACOSTE brand
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- "Inventor! That's what I'll have printed on my business card; I've been inventing all my life!" - Rene Lacoste/1964
Global lifestyle brand LACOSTE successfully launches its next invention this week – a free downloadable mobile application named LACOSTE City Tennis. This new platform continues LACOSTE's mission of making tennis more accessible and encouraging everyone to play the competitive sport. LACOSTE partnered with one of the world's leading sports and entertainment agencies, Lagardere Unlimited, to bring the unique concept to digital life.
About the App:
LACOSTE City Tennis is the interactive experience bringing players closer to the sport and brand they love. Getting out and playing tennis in New York City can sometimes be difficult, so this experience will make doing so in your neighborhood easier and more accessible. LACOSTE City Tennis also brings immersive features that allow users to explore the world of LACOSTE and its rich tennis heritage as well as follow the exciting sport through tournament feeds. Available for Apple and Android devices now, LACOSTE City Tennis has no registration or download fee, and it integrates social media networks to create a connected and engaged virtual tennis community. In 2015, LACOSTE plans to expand the City Tennis network beyond NYC to other key cities such as Miami and Los Angeles.
LACOSTE City Tennis special features include:
LACOSTE will be giving away free single-play tennis passes for NYC courts (valued at $15) to any in-store visitors who show us their respective City Tennis app download (while supplies last, one per person) at participating NYC area boutiques. Store Locator: http://bit.ly/1pq6t4S
App Download Link:
Free LACOSTE City Tennis downloads at the app store:
App Tutorial Video: Link to view the one-minute video of how the app works: http://youtu.be/XzGnfJZ2ews
Join the social media conversation by following @LACOSTE and tag images and posts with #CityTennis
LACOSTE brand is a symbol of relaxed elegance since 1933. Built on its genuine sporting roots, the brand offers a unique and original universe through a wide range of products for men, women and children. The LACOSTE brand has achieved a wholesale turnover of 1.8 billion Euros in 2012 in retailer sales. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, corners in department stores and a selective distribution network. For more information, please visit www.lacoste.com.
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