Consumers can now do grocery shopping from smartphone - WFSB 3 Connecticut

Consumers can now do grocery shopping from smartphone

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(CBS) -

For many, there is nothing fun about a trip to the grocery store.

Now, tech companies are looking to save consumers the hassle of making that dreaded trip.

It is part of a new wave of delivery services that is promising to give consumers instant gratification, and all they need is a smartphone.

Shae Inglin is one of the 4,000 personal shoppers for Instacart, a mobile app that lets users grocery shop from their smartphones.

It works like Uber. All you do is enter a zip code, select items and delivery time, and shoppers like Inglin will deliver everything right to the door in as little as one hour.

“It's a massive convenience, and we're having a baby this spring, and I imagine we'll be using it even more,” said Instacart customer Sage Bearman.

Instacart is going head-to-head with same day delivery services from tech giants like Amazon and Google.

Instacart is not affiliated with one grocery store brand, so customers can get more variety.

“I think it's the race to getting customers what they want immediately,” said Donna Tam.

Instacart's sales have skyrocketed from $1 million in 2012 to $100 million in 2014.

Industry analysts said Uber's success has sparked the growth of on demand mobile services.

Like Uber, Instacart shoppers are independent contractors.

Inglin works part-time and said she gets paid per order or a percentage of the bill.

“I set my own schedule each week, and it's very, very flexible,” Inglin said.

The first delivery is free, and between $3.99 and $5.99 after that.

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