Vitamins and supplements are a more than $30 billion per year industry, and they are not just for adults either.
Many companies are making vitamins for children, but experts are asking if they really need them.
The vitamins for children come in cartoon characters, bright colors and different flavors, but pediatricians said children don't necessarily need those supplements.
"Healthy children who eat a normal well balanced diet do not need vitamins. Now that exception is kind of a big one and that is Vitamin D, and what we know is that most children here in the US do not meet their RDA for Vitamin D,” said Pediatrician Dr. Denise Nakos.
Experts recommend children have about 600 international units of Vitamin D per day, which is the equivalent of 32 ounces, or four cups, of milk.
It is also the equivalent of four servings of another dairy product like yogurt or cheese.
"Since most children aren't getting that amount of milk- calcium is also part of that- so we also do recommend a calcium supplement along with the Vitamin D,” Nakos said.
One final word of caution for parents: "The only issue would be that you are putting that out of reach like any other medicine - because they do- they look and they taste like candy. Especially the gummies,” Nakos said.
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