The CEO of Dunkin' Donuts has a vision for the future - one in which you won't have to get out of bed, ever, because coffee and donuts will be delivered right to your door.
"Delivery is clearly a big opportunity," said Dunkin' Brands CEO Nigel Travis, in an interview with CNBC. "The trend in this country is convenience. I think the next few years you're going to see us get more and more into delivery."
Travis his company is conducting a "private test" of the delivery service.
"We're now developing mobile ordering," he said. "We'll probably launch mobile ordering sometime this year."
Clearly, the Dunkin' means to keep pace with its rival Starbucks, which is testing a delivery service via a smartphone app in the Northwest. Fast food chains McDonald's and Chipotle also are experimenting with food delivery in New York City.
It's not just fast food chains. Amazon is also expanding its Prime Now service to one-hour delivery of groceries, baked good and prepared meals from local Manhattan stores, including D'Agostino, Gourmet Garage and Billy's Bakery.
Dunkin' Donuts already ships product that can be ordered online from its web site, including coffee by the pound, coffee mugs and T-shirts with slogans like: "Friends don't let friends drink Starbucks."
But if you want a Coolatta or Pretzel Roll Sandwich -- or for that matter, a doughnut - you still have to get out of bed and go to the store.
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