Yard Goats name their new ballpark in Hartford 'Dunkin' Donuts P - WFSB 3 Connecticut

Yard Goats name their new ballpark in Hartford 'Dunkin' Donuts Park'

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Hartford Mayor Pedro E. Segarra discusses the new Dunkin' Donuts Park. (WFSB) Hartford Mayor Pedro E. Segarra discusses the new Dunkin' Donuts Park. (WFSB)
Rendering of the new Dunkin' Donuts Park (WFSB) Rendering of the new Dunkin' Donuts Park (WFSB)
Follow the Yard Goats on Twitter @GoYardGoats. (WFSB) Follow the Yard Goats on Twitter @GoYardGoats. (WFSB)
HARTFORD, CT (WFSB) -

The home of the Hartford Yard Goats officially has a name. 

Dunkin' Donuts Park was unveiled as the official name of the capital city's soon-to-be-built north end stadium. The announcement was made at 12:30 p.m. outside of Hartford City Hall.

The name of the team itself was chosen back in March after an online contest.

The Hartford Baseball Club said the Yard Goats name was selected over the Hedgehogs, Praying Mantis, River Hogs and Whirlybirds.

It said Yard Goats fit the profile of a family friendly organization that appeals to children.

Ground was broken on the new ballpark in February.

The terms of the deal are still being ironed out, but officials said the name will be here for years to come.

"What the Yard Goats and Dunkin Donuts Park will give us is a big branding opportunity to show the state of CT that we're a hometown brand and that they're very important to Dunkin Donuts," said Tom Manchester, Field Marketer for Dunkin Donuts.

The $58 million project in the Downtown North neighborhood will include a supermarket, a brewery, apartments, stores and restaurants. It's located at the intersection of Main and Trumbull streets, just north of Interstate-84.

Hartford Mayor Pedro Segarra said more additions are months away.

"We expect to have activity in early to mid-Fall with regards to the second phase, the parcel across the street, that includes the supermarket and housing," Segarra said.

City officials said Dunkin Donuts did face competition for the naming rights but with an arena in Providence, the company has established itself in sporting venues, and people said they hope the name and track record will allow the neighborhood to flourish.

"It's what Hartford desperately needs," said Melinda Knebel of Hartford.

The team is scheduled to play in the new stadium in April 2016.

Hartford officials said the project helped keep the former New Britain Rock Cats franchise from leaving the state.

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