The terms of the deal are still being ironed out, but officials said the name will be here for years to come.
"What the Yard Goats and Dunkin Donuts Park will give us is a big branding opportunity to show the state of CT that we're a hometown brand and that they're very important to Dunkin Donuts," said Tom Manchester, Field Marketer for Dunkin Donuts.
The $58 million project in the Downtown North neighborhood will include a supermarket, a brewery, apartments, stores and restaurants. It's located at the intersection of Main and Trumbull streets, just north of Interstate-84.
Hartford Mayor Pedro Segarra said more additions are months away.
"We expect to have activity in early to mid-Fall with regards to the second phase, the parcel across the street, that includes the supermarket and housing," Segarra said.
City officials said Dunkin Donuts did face competition for the naming rights but with an arena in Providence, the company has established itself in sporting venues, and people said they hope the name and track record will allow the neighborhood to flourish.
"It's what Hartford desperately needs," said Melinda Knebel of Hartford.
The team is scheduled to play in the new stadium in April 2016.
Hartford officials said the project helped keep the former New Britain Rock Cats franchise from leaving the state.
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