Black Friday is considered a high holy day for retailers, but sporting goods store REI is giving its employees the day off.
Some shoppers called it a breath of fresh air, after the retailer announced it would give its 12,000 employees a paid day off to enjoy the outdoors.
“I think it's a good move, I think more companies should take that stance,” said Jesse Rufini of Manchester.
REI CEO Jerry Stritzke sat down with CBS This Morning to explain why the company is making the bold business decision, and said “For us, encouraging people to get outside, particularly on a holiday like Thanksgiving, we do believe this is an important message.”
“I thought what a great idea, I wish more companies would do that. And it will actually make me want to shop here more,” said Diane Carter of Cromwell.
The company earned a spot on Fortune’s 'Top 100 Companies to Work For,' and many people said it is a well-deserved honor.
“I love REI and I think they're super good with their customers and now to hear that they're doing that for their employees is great,” said customer Carolina Duncan Page.
Online shoppers can buy items off the REI website, but first they will have to get through the homepage encouraging them to explore the outdoors instead of shopping on Black Friday.
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