It's a campaign that set social media abuzz.
Reese's, a brand marketed by The Hershey Company, has been posting to it's Facebook, Twitter and Instagram accounts cryptic memes and animated photos that seem to indicate that its Reese's Peanut Butter Cups will soon be filled with Reese's Pieces.
That, at least, is the consensus of the internet.
The posts have been using the hashtag #cupfusion and have referenced the two candies together in various scenarios.
Reese's Facebook page promised that all would be revealed on Thursday at 3 p.m.
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