New London businesses looking for a new city slogan - WFSB 3 Connecticut

New London businesses looking for a new city slogan

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New London (WFSB file photo) New London (WFSB file photo)
NEW LONDON, CT (WFSB) -

New London has been known as the Whaling City for decades, but some business owners said it is time for a change.

The group called Go New London said the city needs to be redefined so it can be better marketed to tourists and potential business owners.

One of the issues when people search “Whaling City,” is it pulls up New Bedford, MA.

New London just launched a new online survey asking for ideas.

Sometime this summer, ideas from the initial survey will be put to a vote in several different categories, and the top choices will then determine the winners.

To submit an idea, click here.

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