Two men in California were hurt playing the new Pokemon Go game.
They plunged off a cliff trying to catch a virtual character on their smartphones.
Witnesses who work a block away from where the men fell near E. Street in Encinitas, CA said a lot of emergency personnel responded. The men fell between 50 and 80 feet on Wednesday afternoon.
The sheriff's department confirmed it happened while they were searching for virtual Pokemon.
The victims admitted it to deputies.
Users described the game as a map on a smartphone of where the user is. It displays little icons where Pokemon show up near the user. Users than go to that place in an attempt to "catch it."
The craze continues to prompt warnings from emergency responders across the country. The warnings range from potential driving accidents to dangerous trespassing.
In other parts of San Diego, warning signs went up as well.
Coronado police put one up that read "No Pokemon and driving."
San Diego Gas and Electric tweeted "stay away from electrical lines and substations when catching Pokemon."
Anita Pupping is with the Encinitas Fire Department and said the message out there is clear.
"We want to say stay clear of all the bluffs, overhangs and the cliffs," she said. "That means not just not to be on the top of the bluffs, but as well as just below."
Officials said there was also plenty of signage and barriers along the bluffs to warn people of the dangers.
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