With September being childhood cancer awareness month, a few WFSB employees stepped up to take the "Whipping Childhood Cancer" challenge.
Over the past few years, a number of WFSB personalities, including Nicole Nalepa and Melissa Cole, took pies to the face and made donations as part of an awareness effort.
This year was no different. Nalepa stepped up to the challenge again for the third year in a row, along with several of her coworkers.
See photos of the carnage here.
Whipping Childhood Cancer is a non-profit organization dedicated to finding a cure to any childhood cancer with lower survival rates.
Those who accept the challenge take a pie to the face and donate to charity. Then, the challenge is issued to others over social media.
The organization said 46 children are diagnosed with cancer everyday. Seven of them die from it.
It said it is fundraising to create a world-class childhood cancer research facility and laboratory in the central Florida area.
The pie challenge itself originated in Orlando.
"By helping Whipping Childhood Cancer, you are offering renewed hope to children with cancer and recognizing the urgent need to face up to the most incurable forms of the disease," the organization posted to its website.
Some celebrities, like WWE wrestler Goldust, have also gotten involved and pleaded for support.
This year, the WFSB crew challenged Dr. Oz, the ladies from The Talk, the cast from The Bold and the Beautiful and the cast from The Young and the Restless.
Anyone looking to take or issue a challenge can use the hashtag #WhippingChildhoodCancer.
For more information on the organization itself and making a donation, click here.
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