Thanks to a push from Facebook, Connecticut voter registrations have surged.
Facebook added a promotional effort last Friday aimed at enticing people to register to vote.
It came in advance of Tuesday's National Voter Registration Day.
"This was an incredible weekend for online voter registration and the timing could not have been better," said Secretary of the State Denise Merrill. "I encourage everyone to mark National Voter Registration Day by registering friends and family to vote. Every vote matters and new voters especially could make all the difference on Election Day.”
Facebook's post appeared at the top of users' feeds.
The reminder linked to the website vote.usa.gov.
That site, in turn, redirects users to Connecticut's online voter registration page.
Merrill said that while Facebook's reminder was effective, online voter registration applications jumped more than tenfold from the same three-day period of the week before:
Connecticut launched its own voter registration initiative recently.
Using the hashtag #myvotect, participates are posting selfies promoting voter registration. Teams like the Hartford Yard Goats, New Britain Bees and Hartford Wolf Pack have joined.
People have until Nov. 1 to register to vote online, by mail or in person.
While same-day registration is in effect on Nov. 8, Merrill urged everyone to register in advance to avoid potential long lines on Election Day.
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