A new public service announcement put out by victim's families of the Sandy Hook massacre is meant to shock people into awareness that gun violence can be prevented if we look for the signs.
The video takes place at a typical high school that can be anywhere in America.
A boy and a girl are seen writing anonymous messages to each other on a desk at a library.
All the while, a boy in the background is plotting a shooting, but is not noticed.
It ends with a violent attack about to take place just as the boy and girl finally figure out they are each other's secret admirer, showcasing a romance that perhaps never gets off the ground and killer who was hiding in plain sight.
The video is called “Evan.”
Evan is the boy writing to the girl, but what isn’t noticed is another boy being bullied, posting a selfie on social media with a gun with the message “See you at school,” and plotting in the background on a computer.
"The purpose of the video is to raise awareness that the signs of gun violence are right in front of us, but because we are not trained on how to recognize them, we don't, but once we know what to do, then we can take action to help people,” said Nicole Hockley, whose son Dylan was one of the 20 children killed in the shooting at Sandy Hook Elementary School in 2012.
She is the founder of the Sandy Hook Promise, which produced the video.
The video ends with a message saying "while you were watching Evan, another student was showing signs of planning a shooting."
Hockley said she hopes it will be a learning tool for parents, teachers and students.
The video first aired on Friday and already has more than 25 million views.
Many schools have already requested permission to show the video.
Mobile users can watch the video here.
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