Hundreds attended Women's Day, which kicked off the Travelers Championship on Thursday morning.
Travelers Championship officials started the Women's Day event after learning about 75 percent of the people coming to the tournament were men. They wanted to attract more women to the Travelers Championship and the Women's Day event has been successful, according to tournament officials.
"We wanted to create programming specifically for women, so if they thought they didn't like golf or had never been to a tournament, they be encouraged to come out and try it and hopefully fall in love," Jennifer Wislocki with Travelers said.
The first year they had 300 women attend the breakfast. This year, there were more than 700. It sold out in just 14 minutes.
“I think it's a good cause,” Liz Lacava with Power Station Events said. “I think having all the women together and learning about what goes on is going to be a really a fantastic day.”
Following a sold-out breakfast at the TPC River Highlands in Cromwell, a couple of notable guests spoke to attendees.
Global entrepreneur, designer and philanthropist Tory Burch and four-time James Beard Award-winning TV personality, chef and writer Andrew Zimmern were there.
"There's truly nothing better doing something you love live in front of a group and getting to touch a couple people meet a couple people," Zimmern said, "Hopefully, [it] impact a couple people's lives."
Burch was the inspiring speaker of the event. She is a former stay home mom, who created her own clothing. Her company has grown into a global brand.
"I always say there's something amazing about reinvention," Burch said. "Things are changing so quickly and rapidly it's great to rethink and take a step back."
Proceeds from the event benefited a number of tournament charities, including the Hole in the Wall Gang Camp, which serves children with serious illnesses, according to Travelers Championship officials. The event raises about $600,000 for charity.
"It's a really cool networking opportunity and it's off the golf course so people are out here," Travelers Championship Tournament Director Nathan Grube said. "It's a good introduction to a lot of people, who wouldn't be coming out to see the tournament."
Attendees of the event said it was a feel-good event.
"I think it's pretty good. I wouldn't have come to the competition if it wasn't for the women's event," Vinu Sinha, of Glastonbury, said. "I really enjoy it."
"Just looking around there are a lot more women, I think they are doing the right things," Cheri Hockfield, of Lafayette Hill, Pa., said.
Other Women's Day activities included a golf clinic scheduled for 1 p.m., 10 percent of merchandise, preferred bleacher seating, tours of the Golf Channel studio and Thursday's round of the PGA Tour.
To see photos of the event on your mobile device, click here.
For more information, head to the Travelers Championship website here.
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