DC launches sexually suggestive ad to push HIV prevention - WFSB 3 Connecticut

DC launches sexually suggestive ad to push HIV prevention

Posted: Updated:
(Source: CNN) (Source: CNN)

(CNN/Meredith) – DC government is promoting a daily anti-HIV pill with a campaign that’s getting lots of online attention.

The video commercial, using images of a woman peeling a banana and then licking an ice cream cone, is being called racy by some. The images are followed by shots of people taking a blue pill.

The pill, PrEP, which stands for Pre-Exposure Prophylaxis, is backed by the Centers for Disease Control and PreventionThe CDC says it’s more than 90% effective in preventing HIV for those who are HIV-negative.

DC Health & Wellness Center promotes the pill and campaign, saying," trust us, you're going to want to watch it twice."

[Click here to watch the full ad]

Copyright 2018 The Meredith Corporation. All rights reserved.