Conservative 'Moms' group slams Burger King for using 'the d-word' in a commercial

Activist conservative group One Million Moms is taking aim at Burger King for using what it calls the "d-word" in a commercial promoting the non-meat Impossible Whopper. That ad was posted online in August when Burger King began sales at stores nationwide.

(CNN) -- Activist conservative group One Million Moms is taking aim at Burger King for using what it calls the "d-word" in a commercial promoting the non-meat Impossible Whopper.

In the ad, a group of people taste-test the plant-based patty that has been a hit for the fast-food company. With a mouthful of food, one man says, "Damn, that's good."

That ad was posted online in August when Burger King began sales at stores nationwide. But on Friday, One Million Moms posted a press release criticizing the use of the "d-word" in the commercial.

"One Million Moms finds this highly inappropriate. When responding to the taste test, he didn't have to curse. Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial," the group said in a press release.

"Burger King's Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear."

One Million Moms is a division of the American Family Association, the non-profit evangelical Christian group. Despite its name, it is not clear that the group has a million members. According to its website, more than 8,000 people have taken action on the Burger King issue, and its Facebook group has just shy of 100,000 likes.

The activist group long has targeted groups that feature LGBT people or relationships in a positive light. In 2012, the group called on JCPenney to remove Ellen DeGeneres as its spokeswoman because she is gay, but the retailer stood behind the comedian.

Last month, One Million Moms successfully campaigned to have Hallmark remove a Zola ad featuring a lesbian couple at the altar on their wedding day. Hallmark faced sharp criticism for the ad's removal and later reversed itself, saying it made the "wrong decision."

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(7) comments


Get a freakin job already....DARN OMG


When I read the “d-word”, honestly, I was thinking of something else. I was surprised to know it was something so minor. Extra time on our hands, have we? I mean, causing a great deal of hoopla over something so insignificant, is essentially highlighting in fluorescent yellow with flashing red lights and making the faux pas conspicuously stand out. And good for Hallmark for realizing their initial mistake and allowing the Zola ad to run again. With all due respect, it seems that One Million Moms should redirect their attention towards one million other concepts that require change. Discrimination, in any form, is unethical. Years ago, the very sight of a multiracial couple in a grocery store turned heads. Now two women joining in the celebration of love and unity are enough to get knickers in a twist. They're not harming anyone by their preference in whom they choose to love any more than the multiracial couple is. A society, driven by a compulsion to conform, has at last been stirred from its long, overdue slumber. Individualism and self-expression has been conquered. One Million Moms seems to make mountains out of molehills. If they really strive to make a difference in the lives of youths, they really should teach tolerance, acceptance, kindness and compassion.


I think I'll place an order with BK just to help them out. Note to others: you can't even use that "D word" in these comments (even though it's in the article). You get a message saying "Your comment cannot be accepted due to the presence of profanity". What a joke!


I thought it was “adorable” my self omg


[angry]I almost understand the problem with the word - However; I would rather see "mothers" raise their children to be their own person, and to accept others for doing the same. I am not a gay woman, but chances are that SOME people in your world ARE gay, and are not telling YOU about it. Does it matter who someone loves as long as they are good people, good parents, hard working members of society? I don't advertise that I am heterosexual, and any of the gay people I DO know sure as heck don't lead a conversation with someone they just met with "hey, I am gay".

Let people be

Mind your own don't like the concept of gay? Don't be gay.

But -darn it 1000000 mom's, don't be a holes either.


Very well written.


They should blame Gone with the Wind. Isn't that the first case of a "swear" word being used on film?

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