IRVING, TX, (WFSB) - It's the time of year when 7-Eleven throws it's birthday bash.

The party starts at 11 a.m. on 7-Eleven Day, better known as July 11 on the calendar.

Instead of cake and candles, the world's largest convenience retailer celebrates with free Slurpee drinks, along with  great deals on food and more.

Participating U.S. stores will give away an estimated 9 million free small Slurpee drinks from 11 a.m. to 7 p.m. local time while supplies last.

The featured Slurpee flavor is Blueberry Lemonade, and the Slurpee Lite flavor is sugar-free Cherry Limeade.

One free small Slurpee drink per customer.

7Rewards® members who scan their app, card or enter their phone number with their free small Slurpee drink on 7-Eleven Day will receive another free any-size Slurpee drink, redeemable in the next 30 days. The company said a free Slurpee coupon will appear in the coupon section of the app and must be redeemed within 30 days. If not redeemed by Aug. 12, the coupon will expire and be removed from the member's app.

"Since inventing convenience retailing in 1927, 7-Eleven has continued innovating on behalf of customers for more than 92 years," said 7-Eleven President and CEO Joe DePinto. "Fifty years ago, that meant introducing America to Slurpee, 7-Eleven's beloved brand. Today, our customer obsession drives digital innovation, like our 7Rewards loyalty app, scan and pay mobile checkout, under 30-minute delivery with the new 7NOW app, and product innovations like Nitro Cold Brew Coffee, Roamer canned wine, cold-pressed juices, hot entrees and many more."

A small Slurpee cup featuring colorful, quirky art and the hashtags #TFW (that feeling when …) and #slurplife was designed for sharing in real life and on social media. An illustration of an "open-wide" mouth makes the perfect landing pad for photos featuring special Instagram and Snapchat GIFs and digital stickers that include sharks in party hats, oranges in hula skirts and pompom-wielding squirrels dressed as cheerleaders – among others. Social sharers are encouraged to use the GIFs and stickers with the cup to express #TFW you get a FREE Slurpee drink on 7-Eleven Day and use the hashtags #slurplife, #7ElevenDay and #TFW.

Participating stores also will give away exclusive Slurpee stickers that mirror the ones featured on the party cup so customers can show they're living the #slurplife.

"7-Eleven Day has become the busiest day of the year for 7-Eleven stores as millions of both existing and new customers flock to our stores to celebrate with their favorite frozen drink and other special food deals," said Raj Kapoor, 7-Eleven senior vice president for fresh food and proprietary beverages. "This year we hope to expand the party outside our stores as Slurpee drink-lovers share photos of them and their birthday Slurpee drinks."

Other 7-Eleven Day dollar deals include favorite 7-Eleven hot foods, hot dogs and fresh bakery. July is National Hot Dog Month, and Big Bite hot dogs will cost just $1 on both 7-Eleven Day and again on National Hot Dog Day, July 17. Hot pizza slices and fresh-baked-daily cherry Slurpee drink-flavored cookies are also just $1. An additional $1 Nashville hot chicken tender offer is available in the 7-Eleven app to 7Rewards members.

For more information about 7-Eleven Day deals and a $5 coupon that can be used to purchase 7-Eleven swag on Amazon, visit

For copyright information, check with the distributor of this item, PR Newswire.

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