(WFSB) -- A new website was created in an effort to promote and encourage black-owned businesses in Connecticut.

The website ShopblackCT.com was created by Sarah Thompson.

She said she was inspired after participating in the protests following the deaths of George Floyd and Breonna Taylor.

"After those protests, I wanted to do something tangible, really go from empathy to action,” Thompson said.

So, she focused on a way to help Black-owned businesses that have been devastated by the pandemic.

According to a report by the National Bureau of Economic Research, 41 percent of Black-owned businesses have had to close, compared to 17 percent white-owned businesses.

“When you see those numbers, when you see the fact there hasn't been an equal playing field, you need a platform that will create an opportunity for those businesses to shine and things, but also not expect anything back in return by offering this free promotion service,” said contributor Yvette Young.

The website ShopblackCT.com is an all-volunteer effort, and launched in July starting with 175 businesses.

Now there are 850 businesses listed, including Your CBD Store in Simsbury.

"We were one of the first in her blog, and since then we have received social media invites, people in the store, business had increased. We saw an uptick in the first 15 days and they're still coming in from ShopblackCT.com,” said Katonya Hughey, owner of Your CBD Store.

ShopblackCT.com is not just a website for these businesses. The volunteers who are involved provide professional photography, digital marketing and business development support, all at no cost to the business owners.

ShopblackCT.com is making an impact, helping black owned businesses connect with their customers and their community.

Copyright 2020 WFSB (Meredith Corporation). All rights reserved.

Recommended for you

(3) comments


When will people stop focusing on irrelevant race? The Left has a perverse obsession with race. If race is irrelevant then why do liberals look at EVERYTHING in terms of race? Who are these race obsessed lunatics determining all the businesses that have had to shut down and what race all the owners are? It's sick. Time to put the racism down! “The way to stop discrimination on the basis of race is to stop discriminating on the basis of race.” Justice John G. Roberts


Hahahahahah. Hey maybe look in the mirror. All of your posts are about race. Get help.


If the business makes/sells a product worth purchasing then the business has as much chance to survive as any business that makes/sells a good product. It is hard times for all people. What’s next?

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.